If It Isn’t Free, Don’t Say That It Is!
Posted in: Marketing
We had a cold call come through last week that went something like this:
Continue reading this articleDo I Need A Copywriter?
Posted in: Marketing
A Copywriter is a Salesperson in Print
So, now ask yourself the question again, do I need a copywriter? The answer is, of course, no. Not if you don’t want to sell things through advertisements or your website. Or, if you don’t care that your sales letters aren’t targeted or well written. But, if like most people, you do understand that effective, persuasive writing would bring about more sales and a greater professional image then yes, you do need a copywriter.
Continue reading this articleMarketing During A Recession
Posted in: Marketing
Can you afford not to increase your marketing during a recession?
Has your company been feeling the force of the credit crunch era we’ve plunged into? No doubt you have. And I bet you’ve been looking at ways to cut costs too? So the free coffee during board meetings may have gone, and the sandwich lady has stopped buttering both sides of the bread, but surely now is the time to increase your marketing spend?
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